Mr. Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), was graduated in physics from Princeton and in graphic design from Yale. In 1967, he became the world's first graphic designer to work full-time with computer graphics at AT+T Bell Labs. In the early 1980s, he was a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. In 2007, he was named an AIGA Fellow. In 2008, he was elected to ACM's CHI Academy. He serves as Editor-in-Chief Emeritus of User Experience and is an Editor of Information Design Journal. Mr. Marcus has written over 350 articles; published 14 books, and, lectured, tutored, and consulted internationally for 45 years.
Title of Talk: Key Principles of Visual Semiotics, Visible Language, User-interface Design, and User-centered Design
Teaser: What makes products/services relying on human-computer communication successful? Intelligently designed metaphors, mental models, navigation, interaction, and appearance that help people make smarter decisions faster. Of special importance are information visualization combined with persuasion design that help people to change their behavior.I shall review some key terminology/concepts of my own way to apply visual semiotics to user-interface design and user-centered design. I shall show some examples of work to illustrate my philosophy, principles, and techniques, based on 48 years of experience in computer graphics, visual arts, and visual design, and 32 years of professional user-experience design work for about 320 clients worldwide.